As the largest city in USVI and capital of St. Thomas, Charlotte Amalie is chock-full of historic monuments and striking Danish colonial architecture. This charming waterfront town is also home to some terrific shopping, whether you’re looking for one-of-a-kind jewelry or designer perfumes.

For fine jewelry and watches, head to Charlotte Amalie’s Main Street, also called Dronningens Gade. Family run for more than 45 years, Grand Jewelers prides itself on offering high-quality necklaces, rings, bracelets and earrings — many of which feature sparkling diamonds and colorful gems — at honest prices. For the two second-generation jewelers and diamond experts behind Imperial Dynasty Jewelers, it’s all about creating a jewelry destination that honors the traditions of the past while embracing the future. Here you’ll discover a variety of diamond flex bracelets and pre-owned Rolex timepieces.

Set inside a beautifully restored 19th-century Danish warehouse in downtown Charlotte Amalie, A.H. Riise Mall offers some of the islands’ biggest selections of high-end duty-free items, including jewelry, perfume, spirits and porcelain figurines. The official Rolex jeweler in USVI, Rolex Boutique features a wide range of the sought-after timepieces — from Yacht-Master and Explorer to the Lady-Datejust. Rolex gold watches are available, as well. Luryx Duty Free is a one-stop shop for all things skincare, fragrance, makeup and sunglasses, featuring top international brands — think Gucci, YSL, Ferragamo, MAC, Ray-Ban and more. And if all that shopping makes you hungry, the mall’s open-air Cafe Amici offers brick oven pizza and frozen tropical cocktails.

Like your shopping paired with sunshine? Palm Passage is an alfresco oasis of luxury shopping filled with artistic jewelry, high-end clothing and unique boutiques. The European-trained master goldsmiths and designers at Okidanokh use Old World techniques to craft their gold and platinum jewelry, turning each piece into a stunning work of wearable art. As the oldest dedicated silver retailer in St. Thomas, .925 Silver World features the island’s biggest collection of silver. You’ll want to take your time deciding which necklace, ring, earrings or bracelet suits you best.


As the largest town on the island, Christiansted is where all the action takes place. Head downtown, between Company Street and the harbor, and you’ll find historic buildings, arcades and courtyard boutiques on just about every boulevard.

With roots dating back to the 1970s, Crucian Gold offers handmade jewelry reflecting the deep passion their artisans have for the island’s history, people and natural environment. The original pieces of jewelry are crafted in gold, silver, copper and local materials for both women and men, and includes anklets, bracelets, charms, earrings, pendants and rings. The popular Crucian Knot collection, featuring the iconic love knot symbol that represents strength in unity, offers everything from drop earrings and cufflinks to keychains.

Set inside a two-story pink building, Bougainvillea lives up to its lovely setting. Offering the largest selection of perfumes on the island, this downtown Christiansted boutique has all the designer names on your list, including Gucci, Dior, Marc Jacobs, Versace and Carolina Hererra. Can’t decide on a scent? The friendly and knowledgeable staff are happy to help. Skincare items and makeup from top brands are also available.

For more than 50 years, Many Hands Gallery has been the island’s go-to for local artwork. Brightly colored pottery, stained glass, sculpture and paintings depicting the natural beauty of St. Croix can all be found in this intimate, jam-packed shop. Whether you’re shopping for yourself or a gift, Many Hands’ wide range of items at various price points aims to please. Take a break in the shady garden behind the gallery.


Housed in a multilevel stone-and-mahogany building inspired by the Danish plantations of the 1800s and landscaped with lush tropical plants, Mongoose Junction features some 18 unique shops and eight restaurants, including a brewery. Plan your time accordingly.

Home to some of the best watch and jewelry deals in the Caribbean, Little Switzerland is a must-shop for those seeking a little bling. Little Switzerland offers a collection that features some of the biggest names in timepieces, including Breitling, Patek Philippe, Cartier, Bulova, Movado and TAG Heuer. Need some sparkle? Diamonds are represented here too, in necklaces, rings and earrings.

At Vibe Jewelry you’ll find pieces by local artists, inspired by the island they call home. Eschewing trends for enduring style, the timeless jewelry honors the rich history and culture of the Caribbean. Crafted with precision and attention to detail, the pieces feature high-quality materials like sterling silver, 14K solid gold and colorful gemstones. Featured collections include St. John hook bracelets and rings, pendants, and jewelry inspired by the calming ocean.

A cooperative gallery founded by a group of St. John artists, Bajo El Sol Gallery & Art Bar carries a wide range of contemporary local art in a variety of mediums, including paintings, metal sculpture, fine art photography and jewelry. One of the best places on the island to find a St. John collectible, Bajo El Sol frequently hosts artist talks and poetry readings. But that’s only part of the story of this hybrid spot, which is also a bookstore, cafe and rum bar, boasting one of the largest selections of aged rums in Cruz Bay.

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