The St. John Celebration dates to the time when St. John was ruled by Denmark and islanders paraded through the streets to celebrate Emancipation Day, commemorating the abolishment of slavery in the former Danish West Indies on July 3, 1848. Today, St. John Celebration events have expanded from one day to more than a week full of colorful festivities. 

Bring your dancing shoes and plan to join in the jubilant carnival. But be sure to respect island culture and traditions as you’re having fun surrounded by the street party atmosphere. The celebration is deeply rooted in local history and pride, so be ready to learn about St. John’s heritage while attending the festival. Following are some highlights you won’t want to miss.

Celebration Village

The headquarters for all festivities is Celebration Village — typically located in the Cruz Bay parking lot — and you’ll want to make it your hub for the entire carnival. You’ll see vendors dressed in plaid madras and other traditional clothing. Among the bustling collection of booths, try tasty local fare like fish and fungi, sided with a fruity rum punch. Admire the handiwork of artisans while searching for the perfect memento to take back home. The booths are open throughout the day and into the early-morning hours. Carnival rides and games surround the booths, creating a lively atmosphere. There’s also rousing concerts each night.

Pan-O-Rama

Feel the rhythm of the steel pan, the Caribbean’s iconic instrument, as bands gather to play joyful tunes during the epic Pan-O-Rama competition. This popular event pits the island’s best groups against each other with set lists of reggae, calypso, soca, R&B and pop hits.

Food Fair

The heart of any Caribbean celebration is food, and the Food Fair kicks it up a notch with an endless array of authentic dishes and delicacies. Watch local chefs compete for Best Dish honors. Stroll through the fair, trying island foods like kallaloo, johnny cakes, conch fritters, curried goat, mango tarts, rotis and pates. Sip bush tea or drinks made with guavaberry and passion fruit.

J’ouvert

A French term meaning “daybreak,” J’ouvert takes place in the wee hours. Before the sun rises, revelers smear their bodies with mud, powder and paint. Then, they head to the streets and dance to blaring soca and calypso music to celebrate freedom. Pro tip: Wear clothes and shoes you don’t mind getting dirty, as things can get messy.

People in colorful moko jumbie costumes and on stilts perform in a lively parade with a bright blue sky and spectators in the background in the USVI.
Moko jumbies

Fourth of July Parade

Snag a shady spot early on July 4 in the heart of Cruz Bay and settle in for an electrifying all-day parade showcasing masqueraders, St. John culture and community spirit. Cheer for technicolor floats, steel pan bands and dance troupes outfitted in feathers and sequins. Troupes can range from a dozen members to 400.

Fireworks Over Cruz Bay Harbor

End an amazing week with a bang by oohing and aahing over the dazzling fireworks display that lights up the sky over Cruz Bay Harbor. It’s a glorious grand finale to the beloved St. John Celebration.

St. John Celebration Trip Tips

  • Island accommodations fill up quickly during St. John Celebration season. Book your lodging and flights well in advance. If you’re staying on St. Thomas, you can easily get to the carnival by hopping on a ferry for a scenic ride direct to St. John.

  • Wear light, breathable clothing and comfortable shoes to best enjoy the outdoor festivities in the tropical summer weather. Apply mineral sunscreen and wear a wide-brimmed hat for extra protection from the sun. Between dancing, cocktails and hot weather, it’s easy to overdo it. Pace yourself and drink plenty of water to stay hydrated.

  • To really get into the spirit of the St. John Celebration, pack a brightly colored costume decked out with sequins, feathers and an elaborate headdress.

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