WELCOME TO THE US VIRGIN ISLANDS

2024 USVI TOURISM SUMMIT
The U.S. Virgin Islands Department of Tourism is proud to host our first annual Tourism Summit to recap and celebrate destination successes, explore new and arising trends, and welcome industry experts for a day of learning and enrichment.
 
One Band, One Sound— Let’s Grow, Learn and Build Together.

Tentative Schedule:
Greetings and Formal Welcome
State of USVI Tourism
State of the Caribbean
Tourism: Understanding the Product and How to Expand it.
Breakout Educational Sessions
Leveraging Social Media & Influencers to Expand a Brand
Tourism Economics
USVI Forward Projections
Closing Reception/Happy Hour

2024 Guest Speakers

  • ALBERT BRYAN JR., GOVERNOR U.S. VIRGIN ISLANDS DEPARTMENT OF TOURISM

    Albert Bryan Jr. is the ninth-elected governor of the U.S. Virgin Islands. He is an entrepreneur, non-profit executive, and tireless and compassionate advocate for the economic and political advancement of the people of the U.S. Virgin Islands. During his first term as governor, Bryan, a former commissioner of the Virgin Islands Department of Labor and Chairman of the Virgin Islands Economic Development Authority Board, is boldly leading the U.S. Virgin Islands through unprecedented economic growth and infrastructure expansion. In addition, his administration spearheads a multi-billion-dollar recovery and rebuilding effort to transform the territory’s critical infrastructure in the aftermath of hurricanes Irma and Maria. In collaboration with the 34th Legislature of the Virgin Islands, Governor Bryan developed and implemented a plan that has placed the Government Employees Retirement System, one of the country’s most underfunded public pension systems, on a path to solvency after more than 30 years of underinvestment. Bryan also boldly and effectively led the U.S. Virgin Islands through the COVID-19 pandemic keeping Virgin Islanders safe while protecting the territory’s tourism-driven economy from collapse. Bryan continues to make progress on his mission to lead the U.S. Virgin Islands to be number one in tourism, technology, and talent throughout the Eastern Caribbean. Governor Bryan is married to Yolanda Cabodevilla Bryan. Together, they’re the proud parents of their daughters, Aliyah and Sumayah.

  • JOSEPH BOSCHULTE, COMMISSIONER U.S. VIRGIN ISLANDS DEPARTMENT OF TOURISM

    Joseph Boschulte is the Commissioner for the U.S. Virgin Islands Department of Tourism. Commissioner Boschulte brings over 30 years of experience in business, finance, and government to the tourism department. The Commissioner has held high-level positions in transportation, utilities, telecommunications, finance, government development and investment banking with a proven track record of improving organizational performance and growth. Boschulte formerly served as President and CEO of The West Indian Company Limited (WICO), Chief Financial Officer of the Virgin Islands Water and Power Authority and the Government of the Virgin Islands Employees’ Retirement System, and chair of the VI Public Services Commission. Additionally, Boschulte serves as the former Vice President of Institutional Advancement at the University of the Virgin Islands (UVI), Executive Director for UVI’s Reichhold Center for the Arts, Senior Vice President of Corporate Finance with Wachovia Securities in Atlanta, and Vice President of Banc of America Securities in Charlotte and New York City. Boschulte currently serves on the Board of Directors of The West Indian Company Limited (WICO) and the Virgin Islands Port Authority. He is also a member of the US Travel Association. As Commissioner of Tourism, Boschulte has progressively led the Department of Tourism to expansive heights, rebuilding the territory’s brand, expanding the market reach, and increasing consumer visitation. Named the 2023 Caribbean Executive of the Year by Caribbean Journal, Commissioner Boschulte’s leadership in the US Virgin Islands expanded the depths of traditional destination branding, elevating the territory as a leading destination in the region. Commissioner Boschulte earned his BBA from William and Mary and an MBA from the Darden School of Business at the University of Virginia. A family man first, Commissioner Boschulte is a husband to his wife Aisha and the proud parent of children Jaeden and Janae.

  • MARTINIQUE LEWIS, PRESIDENT OF THE BLACK TRAVEL ALLIANCE

    Martinique Lewis is an award-winning diversity in travel consultant, President of the Black Travel Alliance, both Travel and leisure and Travel pulses ”Most influential people in travel”.Creator of The ABC Travel Greenbook and App! The number one resource connecting travelers to the African Diaspora Globally. And don’t forget the host of National Geographic ”Black Travel Across America”! Trusted amongst her peers as a ‘’connector’’ she is always connecting the dots to ensure the travel industry is mindful of diversity, not just as a ‘Buzz word’’ but an action that produces results. As a Digital Disruptor whose immensely in love with all things travel, daily she strives to change the narrative by advocating for travelers who represent different demographics across multiple platforms. Working directly with tourism boards and travel brands she creates content that is exciting and influential. Her mission is to change the face of tourism forever so that we all feel represented and see ourselves reflected.

  • BRITTANY MCCALLUM, VICE PRESIDENT OF BASKETBALL MARKETING

    Brittany McCallum is a dynamic and forward-thinking marketing executive with a wealth of global experience in business development, partner management, and athlete relations. With an unwavering passion for sports and marketing, McCallum has solidified herself as a driving force in the sports industry. Currently serving as the Vice President of basketball marketing at KLUTCH Sports Group, McCallum plays a pivotal role in crafting and executing successful marketing strategies. Leveraging her vast experience, she spearheads integrated initiatives that create incremental promotional and revenue opportunities for brands and athletes. These include strategic partnerships, endorsements, sponsorships, licensing, merchandising, and influencer marketing, all contributing to elevating the stature of both brands and athletes. McCallum’s distinctive talent lies in her exceptional ability to connect brands with culture, cultivating strategic partnerships that elevate brand equity in the sports and entertainment landscape. Prior to KLUTCH Sports Group, McCallum showcased her marketing prowess at the NBA. During her tenure, she managed partnerships with world-class brands, esteemed athletes, and agencies across various tentpole events, ranging from the NBA and WNBA to NBA G League and USA Basketball properties. McCallum earned a Bachelor of Arts degree in journalism from Michigan State University, where she honed her communication and storytelling skills, becoming a compelling advocate for brands and athletes.

  • BONNIE BORKIN, SENIOR DIRECTOR, CARIBBEAN TOURISM & ENTERPRISE

    Bonnie Borkin is a CX- and data-centric marketing solution strategist driven by voice-of-the-customer and helping her clients succeed. She has contributed to the Caribbean tourism community for nearly her entire career and considers engagement with the region a personal passion, not simply part of her profession. With a marketing and media foundation that began at NBC in New York, Borkin established herself in the digital travel sector over two decades ago while leading Partner Marketing for Travelocity. A seasoned MarTech and AdTech professional, she is currently channeling the power of first-party data and marketing attribution measurement at Adara – A RateGain Company. With the mission of charging tourism’s economic engine, Borkin has been helping destinations build their brands and drive visitation with the right mix of data, media and technology. Borkin earned her Bachelor of Arts from the University of Michigan, Ann Arbor, where she concentrated in Sociology, Economics and Communications.

  • KIM PALMER, DESTINATION OPTIMIZATION PROGRAM DIRECTOR, MILES PARTNERSHIP

    Kim manages the Destination Optimization Program team at Miles and has helped guide the development and industry awareness for this program since its launch in 2017. These efforts have helped empower Destination Marketing Organizations (DMOs) and travel industry businesses to update and enrich content through Google and other major travel planning platforms to improve the discoverability of their communities. Previously she has been the company’s Director of SEO, the Director of Digital Marketing for the Hospitality division and launched some of the industry’s first destination marketing websites in the late 90’s.

  • ALEXANDER BRITELL, CARIBBEAN JOURNAL

    Alexander Britell is the founder and editor-in-chief of Caribbean Journal Invest, the authority on Caribbean hotel and real estate news, and of Caribbean Journal, the world’s largest Caribbean travel site, along with the Caribbean’s two premier rum events: the Caribbean Rum Awards St Barth, and Bonaire Rum Week. A native of New York City, he is a cum laude graduate of both Harvard College and the University of Miami School of Law. He lives in Coral Gables with his wife and two daughters.

  • C.A. CLARK, VICE PRESIDENT OF AI AT MILES

    C.A. Clark is a digital marketing veteran with over 25 years of experience in the travel and tourism industry. C.A. has been instrumental in driving innovation and growth throughout his career. His journey began in web development and design, evolving to encompass a wide range of digital marketing competencies including email marketing, conversion rate optimization, user experience design, and data analysis. C.A. has worked with hundreds destination marketing organizations, hotels, and tourism boards across the United States and internationally, consistently delivering award-winning campaigns and record-breaking results. In addition to serving as the General Manager for our Auckland, New Zealand office C.A. is leading internal and external AI efforts for miles as VP of AI. When not pioneering new digital marketing strategies, C.A. can be found indulging his passions for motorcycle riding, clay target shooting, and exploring new destinations around the globe.

  • ERIK EVJEN, EVP, TOURISM ECONOMICS

    Erik Evjen is the Executive Vice President of Tourism Economics, a global tourism forecasting and quantitative analysis firm. At Tourism Economics, Erik developed and oversee SYMPHONY, a customized business intelligence platform designed to help destination marketing organizations (DMOs) quiet the noise of complex data, compose crystal clear intelligence, and amplify the importance of destination sales and marketing to stakeholders. Prior to joining Tourism Economics, Erik lead Philadelphia Convention & Visitor Bureau’s research department, and currently serve on several national tourism related boards and committees.

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