U.S. Virgin Islands Department of Tourism Spotlights Territory Updates and Industry Wins at the Caribbean Hotel & Tourism Association Marketplace

USVI traveled to Montego Bay, Jamaica, for the 42nd Annual Caribbean Hotel & Tourism Association (CHTA) Caribbean Travel Marketplace.

St. Thomas, U.S. Virgin Islands (May 31, 2024)— The U.S. Virgin Islands Department of Tourism delegation, led by Commissioner Joseph Boschulte, traveled to Montego Bay, Jamaica, for the 42nd Annual Caribbean Hotel & Tourism Association (CHTA) Caribbean Travel Marketplace.


The annual marketplace serves as one of the premier industry events for tourism suppliers to meet with wholesalers from around the world interested in Caribbean travel products. As part of the marketplace, Commissioner Boschulte participated in a press conference attended by more than 30 international journalists, where he shared updates on the territory, including hotels, airlift, cruise, awards, and more.


“Every year, we look forward to attending the Caribbean Travel Marketplace as it is one of our most preeminent opportunities to showcase the U.S. Virgin Islands updates to suppliers, media, and our regional counterparts,” shares Commissioner Joseph Boschulte of the U.S. Virgin Islands Department of Tourism.


In addition to the marketplace meetings, department members attended the 3rd annual Caribbean Travel Forum hosted by CHTA. The forum featured presentations highlighting the ForwardKeys Caribbean Trends Report and panels providing industry updates. Lisa Hamilton of the USVI Hotel and Tourism Association represented the territory as a panelist to discuss Regional Sustainability and Resiliency.


This year, the USVI continues to grow exponentially and is a regional leader in tourism’s resurgence. It was cited in the 2024 Forward Keys Report as the top-performing business destination and retained an 18% increase in overseas tourist arrivals versus 2023.


“The U.S. Virgin Islands tourism products continue to elevate, which is a testament to the hard work of many individuals who together showcase the best of the territory,” added Commissioner Boschulte. “From the Department of Tourism staff to hotel, restaurant, boutiques, shops and attraction staff, taxi drivers, and everyone who shares a welcoming smile with visitors, the collaborative efforts do not go unnoticed and have reflectively shown in the constant increases in visitation numbers.”


The USVI Department of Tourism continues to push innovative marketing and strategic initiatives to showcase the territory to the world with new partnerships, events, and conference/show attendance.


Continuing this celebratory spirit, the Department of Tourism, alongside the Division of Festivals, looks forward to welcoming visitors and the diaspora to the island of St. John for the 70th Annual St. John Celebration. 


For more information about the U.S. Virgin Islands, please visit https://www.visitusvi.com/.


About the U.S. Virgin Islands  


About 40 miles east of Puerto Rico, the U.S. Virgin Islands comprise a United States territory located in the northeastern Caribbean Sea. The three islands are St. Croix, St. John, and St. Thomas, where the capital of Charlotte Amalie is located. Perfect for leisure or business travel, the U.S. Virgin Islands features breathtaking, world-renowned beaches, an international marine industry, European architecture, and a burgeoning restaurant industry. No passports are required from U.S. citizens traveling from the U.S. mainland or Puerto Rico. Entry requirements for non-U.S. citizens are equivalent to entering the United States from any international country. Upon departure, a passport is required for non-U.S. citizens. For more information about the United States Virgin Islands, go to www.VisitUSVI.com, follow us @VisitUSVI on Facebook, Instagram, Threads and Pinterest, and @USVITourism on TikTok, X and LinkedIn.